Buoninfante is pleased to announce the X-BIO Party at Fuori Salone 2024, a unique event that will feature the launch of the new X-BIO brand image with the exclusive participation of Elisabetta Gregoraci, testimonial of Made in Italy and X-BIO.

The event will be held on Wednesday, April 17 from 6 to 9 p.m. at the Buoninfante showroom at Foro Buonaparte 54, free access with free registration at the entrance.

X-BIO Party is part of the program of events planned for Fuori Salone 2024 and marks the start of a new phase for X-BIO, the innovative hi-tech and certified mattress brand from Buoninfante, a historic manufacturer in the mattress industry. X-BIO is thus celebrating its first participation in the Fuori Salone and presenting to the public a new, more emotional, and visually appealing image that valorizes X-BIO as an element of design and lifestyle and an icon of comfort and well-being.

The new brand image plays with the 4 natural elements (Fire, Water, Earth, and Air) that have always inspired X-BIO and its patented technology. An inspiration that is celebrated in the Matrex Natura exhibition at Fuori Salone 2024, a multisensory journey to discover the elements that give life to an innovative and eco-sustainable mattress, which visitors can discover and visit during Milan Design Week.

Also enriching the event will be the exclusive participation of Elisabetta Gregoraci, the official testimonial of X-BIO and star of the brand’s upcoming promotional campaigns, an icon of style and Italian-ness.